Do you know the secret behind a company’s success?
Communication. Communication between departments, and communication with the outside world. A successful business needs all of its parts to work together. It needs to present a dazzling image to the world.
It needs a clever communications manager. And that can be you.
This Communication Management course teaches you to develop effective communication strategies and lead remarkable PR campaigns. Work with the Marketing department to manage communication issues, and create unique press releases and media activity reports.
Sign up and take your career in an exciting new direction!
Content
Online presence management
Use of social media: Facebook, Twitter, LinkedIn
Media communication
Press releases, Press conferences and advertising campaigns
Planning and budgeting
PR management
Follow trends and evolution in communication
How business communication works
Developing the identity, image and reputation of an organization
Creating a brand and corporate identity
Communication research and research methods
Internal and external communication: from crisis communication to copywriting
Marketing communication, sponsorship, advertising and direct marketing
Competences
Ability to prepare and implement communication strategies makes you a perfect job candidate
Knowledge of media channels gives you the confidence you'll need in your new role
Ability to create and maintain a great company image guarantees your success in the field
