Do you want to build a successful career growing and maintaining business partnerships? To be in control of a company's public image? Are you great at socializing and networking? The PR Management career path is perfect for you!
As a PR manager, you are creating and maintaining a positive public image for your client/ employer. You maintain relationships with external stakeholders and organize events, press conferences, and media meetings. You become an expert at planning and implementing effective PR strategies.
A modern PR manager has a wide array of tools at their disposal. Learn everything you need to know to achieve your goal. Ready to start an exciting new career path? Take the first step and sign up now!
Content
Your future opportunities as PR-Manager
Enabling PR in your company or organization
Handling confidential information
Maintaining press contacts
Prepare a professional PR plan
The importance of an efficient network
How a PR agency works
Press releases, speeches and write articles
The different communication techniques
Achieve commercial success
Public relations and society
Ethics within the discipline
Marketing and corporate communication
The different audiences
Turning on the internet for your promotions
The benefits of PR
The functioning of a PR agency
Competences
Being able to successfully use PR in your company (or that of a client)
Being able to draw up and implement a professional PR strategy
Being able to develop a broad and loyal network
Being able to write persuasive press releases, speeches and online messages