Content
What is marketing?
Consumer behavior: everything about the customer
Possible marketing strategies
The SWOT analysis
Perform a thorough market research
Create a substantiated marketing plan
Determine a realistic marketing budget
The marketing mix: from product and price to packaging and promotion
Services marketing and e-marketing
Customer Relationship Management
Presenting and advertising online
Starting as an independent marketer
Competences
Perform SWOT analysis and in-depth market research
Set up, roll out and assess a professional marketing strategy
Set up successful marketing campaigns and use appropriate marketing techniques
